Your logo is one of the most important components of branding your business.
When you think about the most iconic brands in the world, their logo design is something that you can instantly summon to mind. We all know Nike’s swoosh and Apple’s apple.
The word logo derives from the mid-19th Century word logogram which is defined as a “sign or character representing a word”. A logogram, in turn, was a combination of the Greek words logos – meaning “word”, and gram – meaning “something written or recorded in a certain way”.
So – your logo is a word, graphic or symbol that represents your company, your business or you.
No, it’s not. Well, not entirely anyway. Your brand includes your logo – but also involves a range of other elements that are vital for making an impact with your business.
Your brand is – in the simplest terms we can muster – a combination of how you define and promote yourself, and how others view you.
You can never have complete control over your brand (as it’s something that isn’t entirely generated internally), but – you can (and should) control as much of the visual aspect as you can.
That’s where we come in.
As we said before, your logo is a word, graphic or symbol that represents you. And while you could pick a logo at random or just get one mocked up quickly, the reality is that you probably won’t be happy with it. It won’t truly represent you, and before long you’ll be cringing every time you see it.
For logo design Brisbane that makes a real impact, you need Umbrella Creative.
We will work with you through a discovery session and identify what it is that really stands out about you. We will develop a logo that will show off your brand in exactly the way you want.
It doesn’t matter if you want to be seen as classy, sophisticated, irreverent, cheeky, fun, engaging, caring, or any other kind of way – we can develop and create a logo that speaks to the heart of your business.
Our designers work in consultations with you, offering a revision process of 3 rounds of changes to ensure that you are 100% happy with the end result.
You do, if you’re starting a business or looking to rebrand. To stand out and stick in the minds of your customers, you need a powerful logo.
Your logo is the basis for all your marketing collateral. From business cards to email signatures to your website, your logo will be ever-present on packaging, signage, promotional material and advertising.
Let’s say that your company is a cosmetics or skincare range with a focus on being locally sourced and organic. You need your logo to represent all the best parts of your product or service – so your logo would focus on earthy tones, soft and gentle elements and something that’s rooted in nature.
You don’t want to jar people’s concept of your brand with a high-tech, garish logo. On the other hand, a disruptive tech startup would do well to go into the market with a bold logo, as they want to be known for ‘shaking things up.’ It’s important to get your logo right as it’ll be the hallmark of your brand moving forward.
A logo is a design decision – and an important one at that. Your logo plays a role in telling the story of your brand in that it’s an instant visual that represents the aesthetic and values of your company.
There are a bunch of services and crowd-sourced online platforms out there (who shall remain nameless) who provide ‘cheap logo design’ at a stupidly low rate. Then there are programs where you can cobble something basic together yourself.
And yes, some people do try to make their logo themselves to mitigate the costs of a design company like us doing the work for them.
We have designed heaps of logos for businesses across a range of industries. We love design. We do it every day, and we’re very good at it. And if you’re taking your business seriously and want to make the right impact in your target market, then you know the importance of a strong visual impression. A good logo should last at least ten years. If you have a good eye for what you want and a sense of how you want things to look – that’s great. We want to know all about it. But – you still need to consult us for logo design Brisbane. Even if you have the concept for a beautiful design, it probably won’t be scalable, or it might date quickly. We will create a logo that works just as well whether it’s at the foot of your emails or ten-foot high on a billboard.
If you get a cheap logo or try to do it yourself, you’ll get a logo, sure, but it probably won’t be a lasting symbol that truly speaks to the heart of your business. Not that we doubt your design skills – it’s just that we design for a job, all day, every day. We understand what works and what doesn’t. That’s the reason why your customers are going to hire you for your services or business instead of trying to do it themselves. You’re a professional whatever-you-are. And we’re professional designers. In short:
We’re a Brisbane agency who are logo design specialists. As your logo designers Brisbane, we will work with you to shape the perfect visual identity for your brand.
Our company’s versatility extends beyond logo designing – we also do Custom Web Design, Ecommerce Website Design and WordPress Website Design, to name a few of our services.
To find out more, pick up the phone or send us an email.
CALL US NOW ON (07) 3040 1114