Your logo is one of the essential components of branding your business.
When you think about the most iconic brands in the world, their logo design is something that you can instantly summon to mind.
We all know Nike’s swoosh and Apple’s apple. Instant recognition is the real power of logo design.
The word logo derives from the mid-19th Century word logogram, which is defined as a “sign or character representing a word”.
A logogram, in turn, was a combination of the Greek words logos – meaning “word”, and gram – meaning “something written or recorded in a certain way”.
So – your logo is a word, graphic or symbol that represents your company, your business or you.
Your brand includes your logo. It also involves a range of other elements vital for making an impact.
In simple terms, your brand is a combination of how you define and promote yourself and how others view you.
Since how others perceive is a part of your brand, you never have complete control over it. That said, you can, and you should control as much of your brand as you can. That’s where we come in.
Take charge of the visual aspects of your branding with business logo design Brisbane wide. Speak to a professional logo designer, call Umbrella Creative today to get started.
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