Your website is an important part of your business. It’s how you communicate with customers when you can’t be there face to face. So how do you gain the attention of your audience? How do you convert sales? And how do you know when it’s time for a website redesign? Here are 9 reasons you should consider a website redesign.
1. Your website is not mobile-friendly
Consumers will be viewing your site on many different screen sizes. Does the design of your website adapt to the change in screen size? It is imperative for your Google ranking as the search algorithm will preference websites that are responsive. Not sure if your website is mobile friendly? Take the test here.
2. High bounce rate
Is your Google Analytics showing that users are visiting your website and then leaving instantly? Your bounce rate (how many repeat visitors and average time spent on the site) can tell you a lot about the effectiveness of your website. Always remember that you only have a few seconds get the attention of users and create a lasting impression! Your website must be functional, have a prominent call to action and be aesthetically pleasing if you want to convert leads. People should be able to look at your website and understand the content in seconds. Remember that less is more.
3. Slow load times
Google recommends a website load time of 2 seconds. Otherwise you risk users navigating away from your site. If your website loads slowly, consider yourself in need of a website redesign! Not sure what your website load time is? Take the test here.
4. Improve website security
The Content Management System (CMS), third party tools and plugins utilised by your website must be updated when new versions are released. Otherwise your website is susceptible to security risks (*cough* hackers).
5. An outdated design
Does your website have a textured background or look pixelated? A modern website will let users know that you are a growing, credible and trustworthy business.
6. Difficult to navigate
Do users struggle to find relevant information on your website? It might be a good idea to ask friends or family who aren’t familiar with your website to test it. This will allow you to better gauge whether or not it is easy to use for your potential customers. Just because you find it easy to navigate doesn’t specifically mean that your customers do.
Your website should be well-structured meaning that users will be able to easily identify relevant information in 3 clicks or less. There should be a clear call to action. For example, ‘call us now’ or ‘enquire today’. It is important to keep your target audience at the forefront of all design choices as they are the primary user!
7. Not ranking on Google
Google will rank websites that have been newly updated and proactively managed. Are staff regularly updating the website with new blog posts or testimonials for SEO? If you are constantly updating your content, it will make your website search engine friendly.
8. Stand out from competitors
With more and more players entering the market, how is your business going to stand out from your competitors? Did you know that when consumers are thinking of buying online, they will search and evaluate alternatives before making a decision? Hence why it is imperative to stand out from your competitors and capture the online market with a website redesign.
9. Change in business direction
As your business grows and evolves, you may find the goals of the firm have changed which requires a new brand identity. An updated website can promote your core values, target a new audience, or invigorate an existing market.
It is essential for any business these days to have an online presence. Once you have a website you can leverage your brand identity to drive your marketing strategy. You can integrate different media channels including Google SEM, email marketing and social media advertisements.
First impressions matter and your website is a reflection of your business! If you need help enhancing your online presence, have a chat to one of the friendly staff members at Umbrella Creative on (07) 3040 1114.
Umbrella Creative is a friendly, professional web design Brisbane agency that offers cost-effective, personalised web and graphic design solutions. Umbrella works closely with clients to ensure design outcomes align with their needs. Get in touch with us today and see what a professional website redesign can do for your business today!
Updated: 8 June 2020