It’s easy as a business owner to get caught up thinking of ways to save money. But sometimes it’s best not to cut corners in certain aspects of your business. Investing in your logo is one of those. If you value your business and are aiming for success, then DIY isn’t the way to go. When you hire a professional graphic designer to create your logo, you’re investing in their knowledge as well as aesthetic abilities. Designers have studied and researched their field and are experts in it. Here are just 6 reasons why you shouldn’t DIY your logo.
Do you want to give off a professional, or unprofessional vibe with your business? Every business wants to come across as trustworthy and experienced. Your logo is the face of your brand; it shouldn’t be something you pass off as unimportant. Hiring a graphic designer to create your logo will give you a professional edge compared with a DIY job. It will be more expensive than creating one yourself, but you’ll be investing in the future success of your business by doing so.
Can you use it anywhere?
It’s important that when you have a logo made, you can use it anywhere. This includes billboards, over the top of images, on your website, business cards etc. If you’ve created your logo in Microsoft Word, for example, you won’t be able to size this up to use on a billboard. A professional graphic designer will work with vector rather than raster graphics. Vector graphics allow your logo to be increased to any size needed without losing quality. This is vital when you want signage or posters printed.
Questionable font choices
A professional graphic designer will have purchased fonts for use with their designs. This means their collection will be greater than your own. They also know which fonts look good together and ones to avoid. If you’re creating your own logo, your knowledge in the area won’t be as vast and this will come across in your work.
Colour palette clashes
If you’re creating a logo for yourself, it can be tempting to use all of your favourite colours. But this might not work aesthetically. A graphic designer knows the feeling that different colours give to an audience. If you’re targeting toward a specific group of people, there might be a colour that they’ll associate with. Colours create trust, as does a professional looking logo design.
Someone else has the same logo!
Premade logos seem like a great idea until you realise that anyone can purchase the same logo. Every business owner wants their brand to stand out from the crowd. Cutting corners in this way can be a disaster if you’re aiming high with your brand.
Your logo is overly complicated
It can sometimes be tempting to put too many elements in your own logo. A graphic designer will know exactly what elements are most important. They are masters at creating an eye-catching and meaningful mark to express your brand in a simple way. If you try and design your own logo and end up adding too much, people will be confused. The logo also won’t look too great on smaller items such as business cards, websites or social media.
These are just 6 reasons why you shouldn’t DIY your logo. If you’re interested in learning more about the benefits of hiring a professional graphic designer for your logo design, feel free to contact us today.