If your design is starting to look outdated, it’s probably time to start thinking about a rebrand. It can be a daunting thought, however, your brand identity is an important part of your business. It builds trust with your audience, and keeping everything fresh is an important way to attract new customers and keep old ones coming back.
Here are 5 signs it’s time for your business to consider rebranding:
1. Your current design looks old school
Design trends are constantly changing. This doesn’t mean that your logo and brand identity can’t be on trend. If you’re beginning to think your branding is out of date compared with modern designs, it’s time to rethink your entire marketing and design material. Sometimes a complete overhaul is needed to make this work. Other times, it’s possible to alter your current design. You can talk with us to get an opinion on the best method going forward so that your identity will remain current for years to come.
2. Your business is changing their target audience
If you’ve decided you want to target a different market, you might need to consider rebranding. Your logo, website, and other marketing material can reflect positively or negatively to new customers, and it’s important that you’re giving off a great vibe! If your design is outdated, your audience isn’t as likely to trust you or may think that you don’t really care about your brand (and in turn don’t care about your customers).
3. You’ve noticed your competitors are on trend
If you’ve had a look at your competitor’s design and have noticed that they’re looking amazing, don’t be overwhelmed. If you talk to us, we will be able to help you create a modern brand identity that’s unique. It may also bring in new business and build trust with your customers.
4. Your businesses mission has changed
Similar to if your target audience has changed, if your business is changing its core branding strategy, it’s important that your visual identity reflects this.
5. Your customers see your brand differently than you do
Feedback is an important part of running a successful business. If your customers see your brand differently than you do, it’s time to think about how you can reflect your ideas onto your customers clearly. Your current brand identity may not be communicating your messages clearly, and so it’s time to consider a rebrand.
These are just 5 reasons it’s time for your business to consider rebranding. If you have any questions about rebranding or have been thinking you potentially need a rebrand, contact us today and we’ll be happy to answer any questions you have.